Brand Revitalisation

Brands represent perceptions and beliefs that are in the minds of consumers, potential customers, or any individual who interacts with the organisation.

Brands that are managed properly create value and influence. Value being the promise and delivery of an experience or the security of future earnings.

Brands simplify and help people make choice. They represent an expectation and offer a choice among competing offerings.

Brand revitalisation is the process of energising an established brand in order to regain traction due to inevitable market changes.

We revitalise rural brands to create value in the balance sheet, to secure future earnings, generated by consumer preference and loyalty.

Brands are not only what a company sells, they represent what a company is. Most brands are the reason why a business exists and not the other way round.

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Above is a cut from a storyboard for a TVC that RuralBrand produced. RuralBrand project managed the whole gig, including AV production, directing and writing the voice-over script. We also put it to air.

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Print advert accompaning a TVC campaign. The rootball image was produced by digging up a space plant, washing out the roots, then suspending the plant mid-air with fishing line. It was then photographed against a white sheet so we could etch out the detail.

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Client brochure. The focus here is authenticity and relevance. This RuralBrand image was captured using a 10mm lens and flash.

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RuralBrand have specialist expertise in designing Ag-Chem labels compliant to the APVMA guidelines.

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Front cover and masthead of the Australian DairyFarmer Magazine. RuralBrand produced  advert. Wonderful photo shoot capturing Freisans and Jerseys in frame along with the money shot of the dairyfarmer with a ryegrass plant. Specialised wide lens used.

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Technical AV video project. RuralBrand constructed assets creating the first frame to introduce the project.

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Filming a bio-degradable plastics project at a landfill site in regional NSW for BASF plastics division. Peter Frank, moving picture guru (left) and RuralBrand producer/director, Peter Shaw (right).

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Front cover of a technically focused product brochure dropped out in the Land in early Autumn 2012.

Pac broch 2013

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