Brand Strategy

Brand strategy is the 'big picture' plan, a clear vision and articulation of how the brand will deliver distinctive and relevant benefits to the target audience. It is driven by the principals of differentiation and sustainable customer appeal and based on specific industry and competitive variables.

Ruminate, illuminate, advocateā„¢ is a proprietary RuralBrand construct that links brand strategy with creativity and implementation. It is a simple 3-step process we work through so your brand build is fully considered and proceeds sequentially and expeditiously. An overview of the process is provided by clicking through ruminate, illuminate, advocateā„¢ above.

Quite often a clients brand strategy is already well developed but requires full creative expression, media budgeting or implementation.

We're flexible and can work with you on any stage, be it a particular project, executing the communication plan or doing the pre-concept cerebral work. We can even work with your existing agency.

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Above is a cut from a storyboard for a TVC that RuralBrand produced. RuralBrand project managed the whole gig, including AV production, directing and writing the voice-over script. We also put it to air.

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Print advert accompaning a TVC campaign. The rootball image was produced by digging up a space plant, washing out the roots, then suspending the plant mid-air with fishing line. It was then photographed against a white sheet so we could etch out the detail.

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Client brochure. The focus here is authenticity and relevance. This RuralBrand image was captured using a 10mm lens and flash.

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RuralBrand have specialist expertise in designing Ag-Chem labels compliant to the APVMA guidelines.

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Front cover and masthead of the Australian DairyFarmer Magazine. RuralBrand produced  advert. Wonderful photo shoot capturing Freisans and Jerseys in frame along with the money shot of the dairyfarmer with a ryegrass plant. Specialised wide lens used.

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Technical AV video project. RuralBrand constructed assets creating the first frame to introduce the project.

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Filming a bio-degradable plastics project at a landfill site in regional NSW for BASF plastics division. Peter Frank, moving picture guru (left) and RuralBrand producer/director, Peter Shaw (right).

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Front cover of a technically focused product brochure dropped out in the Land in early Autumn 2012.

Pac broch 2013

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