Creative and Design

The BIG IDEA, great creative and design shows itself as a matter of process during step-2 of ruminate, illuminate, advocateā„¢.

'Illuminate' is the stage where the brand comes to life from distillation of the brands newly discovered character, personality and brand story. It occurs only after the brand space is fully researched and the brands attributes are identified (step1- 'ruminate').

With the brands 'inner core' identified, our senior creative designers have terms of reference to unleash their artistry. The creative team develop the brand platform, a visual expression for the brand including development of name, brand hierarchy, iconography, imagery, look and feel, tone of voice, color palette, etc. They then integrate the newly developed brand platform with creative expression to form an idea, hopefully it's the BIG IDEA.

Often, inspiration for the BIG IDEA comes from our clients, being closest to their brand. The BIG IDEA is a creative expression that may manifest in one or all media formats from print to digital. Finished brand collateral is designed to support one of the most virulent forms of all rural communication; engaging farmers, agronomists and resellers to actively advocate your brand to others. Our guiding principals include: simplicity, authenticity, relevance and timeliness.

We are privileged with the calibre of our designers at RuralBrandā„¢. Each have graduated from fine art to graphic design with more than 20 years commercial experience. Each has worked creative from small to multinational accounts and even run their own design studios.

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Above is a cut from a storyboard for a TVC that RuralBrand produced. RuralBrand project managed the whole gig, including AV production, directing and writing the voice-over script. We also put it to air.

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Print advert accompaning a TVC campaign. The rootball image was produced by digging up a space plant, washing out the roots, then suspending the plant mid-air with fishing line. It was then photographed against a white sheet so we could etch out the detail.

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Client brochure. The focus here is authenticity and relevance. This RuralBrand image was captured using a 10mm lens and flash.

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RuralBrand have specialist expertise in designing Ag-Chem labels compliant to the APVMA guidelines.

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Front cover and masthead of the Australian DairyFarmer Magazine. RuralBrand produced  advert. Wonderful photo shoot capturing Freisans and Jerseys in frame along with the money shot of the dairyfarmer with a ryegrass plant. Specialised wide lens used.

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Technical AV video project. RuralBrand constructed assets creating the first frame to introduce the project.

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Filming a bio-degradable plastics project at a landfill site in regional NSW for BASF plastics division. Peter Frank, moving picture guru (left) and RuralBrand producer/director, Peter Shaw (right).

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Front cover of a technically focused product brochure dropped out in the Land in early Autumn 2012.

Pac broch 2013

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